June 05, 2015 14:54

The Commission has asked “Eurasia Partnership Foundation” to make corrections in their social advertising, while obligating “Rustavi 2” for a corrected video placement

GNCC has ended the review of a complaint submitted by “Eurasia Partnership Foundation” against “Rustavi 2” and “Trialeti.” According to Commission’s resolution, “Eurasia Partnership Foundation” was ordered to make corrections in the social advertisement, while obligating “Rustavi 2” for a placement of corrected video.

The Commission has begun to review an issue on April 24, 2015. The fund has given “Rustavi 2” and “Trialeti” a social advertisement to be placed through their broadcasting nets. TV Company “Rustavi 2” has asked the fund for advertisement adjustments to be made, while TV Company “Trialeti” has left the fund without response. “Eurasia Partnership Foundation” was in disagreement and has addressed GNCC for a case review.  “Trialeti,” during the process of administrative proceedings, has placed an advertisement through its broadcasting net, therefore, administrative proceedings for “Trialeti” have been dismissed.

As for TV Company “Rustavi 2,”in an advertisement made by “Eurasia Partnership Foundation”:“know what you’re eating”- various food and alcoholic products have been demonstrated, also, names of several non-governmental organizations involved in a campaign, among them – name, logo and contact information of “Eurasia Partnership Foundation.” Based on company’s position, advertising heavy alcoholic beverages, whether through commercial or social advertising is prohibited in accordance with the Georgian law “on Advertising.”And also, as company explains, an advertisement presented by “Eurasia Partnership Foundation” may not be viewed as social advertisement, since it advertises activities of the fund.

GNCC has partially satisfied an argument of “Rustavi 2” and in a video commercial “know what you’re eating” in the part where alcoholic beverage was shown has asked   “Eurasia Partnership Foundation” to make corrections. As for an argument, that by showing names, logos and contact information of non-governmental organizations involved in the commercial the activities of these organizations were advertised, the Commission did not take the position of “Rustavi 2” into account.

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