GNCC has approved “Guidelines on Sponsorship.”

In accordance with paragraph   33 of Article 76 of the Georgian law “on Broadcasting,” the Commission had a deadline to determine guidelines on sponsorship up until January 16, 2016, in compliance with Directive 2010/13/EU of the European Parliament and of the Council of March 10, 2010, on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive). The Commission, during the work in progress, has considered an international practice and has relied on the legal framework of regulatory authorities of Great Britain (OFCOM) and Northern Ireland (COMREG).

The regulation of GNCC on “Guidelines on Sponsorship” has been approved within the scope of public administrative proceedings. All interested parties were involved during the document review process, including broadcasters and the representatives from the civil sector.

Taking into account the demand of the broadcasters, the regulation of GNCC on “Guidelines on Sponsorship” shall enter into force starting April 1, 2016. Prior to the enactment of regulation, the Commission is willing to continue public consultations with all interested parties.