GNCC has satisfied the complaint submitted by non-governmental organization “Human Rights Center” against “TV Imedi” Ltd.

In the complaint by non-governmental organization “Human Rights Center” it has been noted, that the organization has prepared a social ad and has addressed “TV Imedi” Ltd in a written form in regard to airing the advertisement.  The organization announced, that given audio-visual material belongs to the social advertisement category which is designed to promote the public good and charity, as for the “Human Rights Center,” is a non-profit, non-commercial legal entity whose activities are not aimed towards gaining profits and serves charitable aims. In the complaint, it has been also noted, that the majority of the broadcasters that have been addressed by the center have placed an ad free of charge. Among them were: “Studio Maestro” Ltd, “TV Company Kavkasia” Ltd, “ Public Broadcaster “LEPL, “ Public Broadcaster II “LEPL,  “Rustavi 2” Ltd, NNLP “Civic Education Fund” “Radio Palitra” Ltd” “Kartuli Radio” Ltd (radio “Maestro”) and LEPL “Public Broadcaster Radio I.”

After the initial review of an issue, GNCC has determined, that the presented commercial video of “Human Rights Center” for the purpose to be placed through the air of “TV Imedi” Ltd is in compliance with the social advertising criteria defined in Georgian Laws “on Advertising” and “on Broadcasting” and has assigned “TV Imedi” Ltd for the placement of the commercial video.