The Media Academy of the Communications Commission held a workshop for media representatives on the subject of storytelling methods on social media. Over the course of two days, journalists worked with digital media trainer Giorgi Gogua on using modern technologies to create multimedia products and placing them on social media platforms in an effective manner. The training course addressed specific issues such as coverage strategy, audience analysis and storytelling methods that achieve high engagement on social media.

As the number of internet users grows, the importance of social media as an information platform continues to increase. Social media audiences differ from those of traditional media sources. Storytelling forms must therefore be adapted to reach a wider audience.

How to record video clips for social media platforms, and what is the difference between traditional and social media? These are some of the issues covered by the theoretical component of the training course. Workshop participants also carried out practical activities and presented their works.

At the end of the workshop, participants were issued with certificates by the Media Academy.