Despite the increase in television advertising revenues during the first quarter of 2020, it was clear that the COVID-19 pandemic would affect the advertising market.

Total advertising revenues for television companies during the second quarter of 2020 amounted to 12.2 million GEL. Television advertising revenues include commercials, sponsorships, product placements, announcements and teleshopping.

Television advertising revenues during the second quarter of 2020 for each broadcaster were as follows:

Teleimedi – 5.4 million GEL

Rustavi 2 –  2.1 million GEL

Mtavari Arkhi (Main Channel) - 1.3 million GEL

Pirveli -  0.8 million GEL

GDS TV - 0.5 million GEL

PosTV - 0.4 million GEL

Formula -  0.3 million GEL

RBG – 0.2 million GEL

Setanta Georgia – 0.1 million GEL

Maestro -  0.1 million GEL

Others - 0.9 million GEL 

COMCOM predicts that despite the negative results caused by the pandemic, the advertising assets of the commercial sector will balance out the losses. Therefore, unless there is a second wave of COVID-19 in Georgia, end-of-year losses on the advertising market will not be substantial.