In the modern era, where media plays an important role of people's lives, commercial communications and advertising play a special role in shaping consumer behavior, desires and decisions. In a reality saturated with information and competition, it is vital for companies to have effective advertising communication in order to attract the attention of the target audience and increase the demand for their product on the market. Despite the fact that in the 21st century advertising moved to social ...

The Communications Commission has sanctioned Silknet for providing low-quality internet to the users, thereby violating the legislation in the field of electronic communications. In March 2024, ComCom received a customer complaint about an internet problem, after which the Commission conducted a 24-hour internet speed and quality test together with the user. The test established that the quality of the internet service provided by Silknet did not correspond to the terms of the contract between ...

The Communications Commission has announced the “Truth or Fiction?” contest for IX, X and XI grade students, which aims to develop fact-checking and critical thinking skills among young people. Interested students can participate in the contest from 1 May until 15 June.  According to the rules of the contest, participants are required to identify fake news in the media space (internet, television and printed media) that had not yet been confirmed as inaccurate. Using the format ...

The Communications Commission, with the support of the Ministry of Education, Science and Youth Affairs of Georgia, will make “Hello Ruby” – a book on computer science for elementary school students – available to all schools. To this end, ComCom conducted an online workshop for computer technology teachers by “Hello Ruby” author Linda Liukas, recognised as a digital ambassador by the European Commission.  During the meeting, Linda Liukas introduced the ...

Within the framework of the conference “TV Advertising Market Challenges – Product Placement,” the Communications Commission organised a panel discussion involving Principal of the Broadcasting and Online Content Group at Ofcom, Suzanne Wright, and Head of Legal Division at the Radio and Television Commission of Lithuania (RTCL), Vadim Gasperskij. During the discussion, participants assessed the situation in their respective countries with regards to product placement, and ...

“The Communications Commission has decided to afford broadcasters a transitional period of 8 months to bring their activities, approaches and contracts in line with the legislation, and to comply with the product placement rules from the start of next year,” ComCom member Ivane Makharadze stated at the conference “TV Advertising Market Challenges – Product Placement,” which was organised by the Commission with the aim of sharing international practices in the field ...

“The harmful practice of covert advertising is widespread in Georgian TV space. We are talking about content that is disguised in a way that it is not perceived as advertising by the audience, but has the same goal and effect as advertising. This violates broadcasting standards, as the audience must always know when it is targeted by commercial communication, EU media expert Jean-Francois Furnemont stated at the conference organised by the Communications Commission under the title ...

The Communications Commission held a conference titled “TV Advertising Market Challenges – Product Placement,” the aim of which was to resolve the issue of unlawful product placement in Georgian TV space. Participants in the event included EU media expert Jean-Francois Furnemont, members of the British and Lithuanian regulatory commissions, as well as representatives from the EU delegation, the U.S. embassy, broadcasters, chambers of commerce and NGOs. The event was also ...

British experts David Watson and James King held a seminar at the Communications Commission on the subject of strategic communications. The issues discussed included the use of emotional and rational arguments to affect opinion; effective strategies for neutralising disinformation; ‘opinion wall’; techniques for perceiving and analysing opinions; important aspects of crisis communication; predicting public behaviour during a crisis; and the methods of building an organisation's ...

The Communications Commission held a public lecture at the European University on the subject of 5G to raise awareness about the telecom industry and modern technologies among students. The meeting was chaired by the Head of the ComCom Spectrum and Technology Department Sandro Karumidze, who talked about the advantages of 5G technology and the differences to the existing technologies. The lecture also discussed the current global trends in this field, Georgia’s prospects, and the ...