British experts David Watson and James King held a seminar at the Communications Commission on the subject of strategic communications. The issues discussed included the use of emotional and rational arguments to affect opinion; effective strategies for neutralising disinformation; ‘opinion wall’; techniques for perceiving and analysing opinions; important aspects of crisis communication; predicting public behaviour during a crisis; and the methods of building an organisation's reputation through proper work with the target audience.

David Watson has broad experience in strategic communications, media and media literacy. He spent many years working for the UK Government Communication Service. He is currently Deputy Director of Communication & Marketing at the UK Department for Business and Trade.

James King has broad experience in strategic campaign and communication planning. He currently holds the position of Regional Director of Communications and Marketing at the UK Department for Business and Trade. 

The sharing of expertise and best practices with European experts is one of the main priorities for the Communications Commission.