According to the public opinion poll commissioned by ComCom, the majority (58%) of respondents identify general radio as the most popular type of radio broadcasting that requires additional programmes, while 22% believe that additional programmes are needed on specialised radio. Furthermore, the vast majority (91%) believe that radio station ought to broadcast across the whole country, while only 6% prefer regional radio. 

These results were revealed in the Communications Commission’s radio broadcasting priorities study, on the basis of which ComCom approved the radio broadcasting priorities. The study covered 14 broadcasting zones throughout Georgia, including Tbilisi, Kakheti, Mtskheta-Mtianeti, Stephantsminda and Gudauri, Shida Kartli, Kvemo Kartli, Samtskhe-Javakheti, Imereti, Racha, Lechkhumi, Kvemo Svaneti, Samegrelo, Svaneti, Guria and Adjara. The Communications Commission will announce competitions for radio broadcasting licenses taking the approved priorities into account. 

The survey determined that music and news programmes are the main factors that determine the listeners’ choice of radio station. Specifically, 74% of respondents listen to music daily, while 39% listen to news. 14% say they prefer sports programmes, while 11% attach importance to programmes with medical content. 

According to respondents, the quality of radio reception is generally good, although there are still gaps in reception. This problem is mainly encountered when traveling over a long distance, on the central highway or in mountainous regions. According to the research participants, the needs identified in the Georgian radio space are mostly related to programme content and the technical side of radio access. 

One of the most important issues identified by the survey is the ideal radio. For the majority of respondents, an ideal radio station should be diverse and balanced in terms of content, while also appealing to the interests of a wide age range. According to the interviewees, ideal radio should be popular and universal, reflecting the interests and problems of the population. In addition, presenters should respect ethics and create a positive atmosphere. The research also established that respondents prefer learning, entertainment and music programmes with short informational inserts. It was also emphasised that ideal radio should have high-quality coverage, should be accessible on different devices, and should offer access to archived radio materials. 

The public opinion survey, which involved more than 4,000 participants from 14 broadcasting zones, focussed on public attitude and demand for both private specialised radio broadcasting and private general radio broadcasting. The survey also included information on demand and availability of topics and genres, as well as the quantity and quality of coverage on local radio stations. 

The Communications Commission prioritises the protection of consumer interests.