October 31, 2023 11:54

ComCom Concludes the Media Literacy Week with a Summary Conference

The Communications Commission concluded the Global Media and Information Literacy Week with a summary conference, with the objective of sharing the strategic vision of media literacy and successful international examples, and discussing the challenges in this field. Chairman of the Communications Commission Kakha Bekauri opened the conference and summarised the events held during the Global Media and Information Literacy Week. He emphasised the importance of media literacy in the development of a democratic society. 

The opening part of the event included speeches by Minister of Education and Science of Georgia Giorgi Amilakhvari, Permanent Coordinator of the United Nations in Georgia Sabine Machl, Ambassador of the European Union to Georgia Pavel Herczynski, UNICEF representative in Georgia Jesper Moller and Regional Director of the World Bank in South Caucasus, Roland Price.

Afterwards, the head of ComCom Media Literacy Development Department Mariam Dakhundaridze presented the projects implemented by the Commission in the field of media literacy, together with the achieved results. 

The discussion about ComCom projects was followed by a panel session moderated by ComCom member Natia Kukuladze, which was dedicated to the topics of international experience in media and information literacy, as well as the current global trends and challenges. The discussion involved the international media literacy expert, Professor Renee Hobbs, who spoke about the evolution of media literacy, the U.S. experience in this field, and the role of stakeholders in promoting media literacy. Head of Media Literacy Policy and Projects of the British Regulatory Commission (Ofcom) Fay Lant highlighted the role of regulators in media literacy development, the importance of international cooperation, and the British experience in this field. 

The next panel session, moderated by the Head of ComCom Media Academy Shorena Shaverdashvili, was devoted to the topic of new media in the era of digital transformation. Participants included ComCom member Ivane Makharadze, who used international examples to summarise the global trends in regulating digital media channels. Director of the Georgian Public Broadcaster Tinatin Berdzenishvili talked about GPB’s new platform 1tvplay.ge and strategy for the development of digital media products. Producer Irakli Kakabadze focussed on the process of transformation from television to online platforms, effective methods of engaging the audience, and monetisation opportunities in new media. 

The Media Literacy Week, which aims to raise public awareness about the importance of media literacy, has been held annually following the 2021 UN resolution. The Communications Commission, as the body responsible for media literacy development in Georgia, prioritises the involvement of stakeholders in the process of raising awareness about media literacy in the country.


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