The Media Academy of the Communications Commission organised a two-day seminar for journalism students and other interested persons on the subject of creating brand media and determining its concept. Titled “Brand Media: Creation and Development Strategies,” the meeting was led by journalist and media communication specialist Tea Skhiereli, who shared her substantial experience with the participants.

The seminar discussed the essence of brand content and brand journalism, their functions and tools, as well as the process of creating and distributing brand media. In addition, participants learned the methods for devising a brand media concept and discussed successful examples of brand journalism with the trainer. At the end of the meeting, participants received a certificate from the Media Academy.

For more than five years, the Media Academy has been offering media representatives and other persons interested in this profession seminars by leading industry specialists and other qualification-raising activities free of charge.