ComCom Media Academy Holds a Seminar on “Brand Media: Creation and Development Strategies”

The Media Academy of the Communications Commission held a seminar on the subject of “Brand Media: Creation and Development Strategies” for people employed in the fields of journalism, marketing, PR and corporate communications, as well as for other interested parties and students in this field. The seminar was chaired by journalist and media communications specialist Tea Skhiereli, who shared her experience with the participants.

During the seminar, participants learned why and how the brands create their own media, what factors determine the effectiveness of brand media, and the methods of traditional journalism used by brand journalism. In addition, the seminar discussed successful examples of brand media.

For more than five years, the Media Academy has been offering free seminars by leading industry specialists to media representatives and persons interested in this field.