The level of penetration on the mobile service market in Georgia is at a five-year high of 160%. There were 5.5 million mobile subscribers at the end of 2021. This means that users have more than one mobile number, indicating that they are aware of the market rates and are using different network providers for different services. 

In 2021, Magticom had 42% of mobile subscribers, followed by Silknet with 33% and Beeline with 25%. 

On average, Magticom customers spent GEL 10.9 on mobile services each month, while Silknet customers spent GEL 10.1 and Beeline subscribers spent GEL 6.8.