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Communications Commission Approves Updated Radio Broadcasting Priorities
According to a public opinion survey commissioned by the Communications Commission, 42% of respondents who participated in the radio priorities survey identified specialised radio as the type of radio broadcasting most in demand and most needed, while 37% believe there is a need for additional general radio stations. Furthermore, an overwhelming majority of respondents (74%) believe that radio stations should broadcast throughout the entire country, while only 25% favour regional radio stations.
These findings emerged from ComCom’s survey on radio broadcasting priorities, based on which the Commission approved the updated priorities. The priorities have been defined for 30 broadcasting zones across Georgia. ComCom will announce competitions for radio broadcasting licences in accordance with the approved priorities.
The survey also found that music and news programmes are the most important factors influencing listeners’ choice of radio stations. Specifically, 78% of respondents listen to music every day, while 52% listen to news. A further 25% said they prefer sports programmes, while 13% consider medical programmes important.
According to the respondents, overall radio signal reception is good. However, reception problems persist. Such issues are encountered mainly when travelling over long distances, along major highways or in mountainous regions. Survey participants believe that the identified needs in Georgia’s radio landscape primarily concern programme content and the technical accessibility of radio services.
The public opinion survey involved nearly 4,200 people from 30 broadcasting zones, with respondents selected proportionally. It focused on public attitudes and demand regarding both private specialised and private general radio broadcasting. The survey also examined demand for different topics and genres, as well as the availability and number of local radio stations and the quality of their coverage.
Protecting consumer interests is one of the Communications Commission’s key priorities.
