October 28, 2021 16:35

Imedi TV Violates the Pre-Election Political Advertising Regulations

The Communications Commission has issued a record of administrative offence against ImediTV for airing political advertising in violation of the legislation. Monitoring revealed that the broadcaster placed two adverts during the election period in violation of the Election Code. The first of these clips called on the viewers to attend the political demonstration organised by the political union Georgian Dream on 27 October, while the second clip, titled “We Remember,” displayed archive footage depicting the activities of the previous government and the reaction of part of the public towards the imprisonment of the third President of Georgia. 

The Election Code defines pre-election political advertising as advertising placed in mass media whose content aims to help / hinder the election campaign of an electoral subject, as well as advertising that shows the electoral subject or the sequence number assigned to them during elections and contains elements of an election campaign. The Commission examined both video clips and ruled that they both contained elements of an election campaign and belonged to the category of pre-election political advertising. However, both clips were placed in violation of the Election Code. 

The law also states that any pre-election political advertising must display the name of the electoral subject and the sequence number assigned to them during elections. This provision was violated in both clips aired by Imedi TV. Specifically, the broadcaster violated Article 186.19 of the Election Code by placing an advert without presenting the electoral subject. 

Furthermore, according to Article 186.20 of the Election Code, broadcasters are prohibited from allocating more airtime than the corresponding fee paid by the relevant electoral subject for the placement of paid advertising, or allocating more time than that provided for by the Election Code for the placement of free advertising. Placement of pre-election advertising in support (or against) an electoral subject on the broadcaster’s own initiative violates the provisions of Article 186.20. Imedi TV violated these provisions by broadcasting the aforementioned two political adverts.

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