February 08, 2024 17:11

Top 10 Funders of TV Channels

In 2023, TV broadcasters collected GEL 87.4 million in commercial advertising revenues, which is GEL 13.7 million more than in 2022. The information supplied by broadcasters to the Communications Commission under the Law on Financial Transparency of Broadcasters shows that the following companies spent the most money procuring advertising on Teleimedi, Rustavi 2, Mtavari Arkhi, PosTV, Formula and TV Pirveli: 

In 2023, Teleimedi collected between more than GEL 500,000 in advertising revenues from the following companies: Rustavi Nitrogen, Diplomat Georgia, PSP Pharma, Coca-Cola Bottlers Georgia, Smart Capital Consultings, Optimum Media Buying Limited, Archi Promotion, Ministry of Defence of Georgia, Nestle Georgia, and the Ministry of Regional Development and Infrastructure of Georgia. 

Rustavi-2 (Media Holding) collected more than GEL 500,000 in advertising revenues from Coca-Cola Bottlers Georgia and PSP Pharma. Advertising worth between GEL 100,000 and GEL 500,000 was purchased by Diplomat Georgia, Aversi Pharma, Nestle Georgia, Optimum Media Buying Limited, Lactalis Georgia, McDonald’s, Impel Development and Archi Promotion. 

Mtavari Arkhi collected more than GEL 500,000 in advertising revenues from Coca-Cola Bottlers Georgia, PSP Pharma and Diplomat Georgia. Advertising worth between GEL 100,000 and GEL 500,000 was purchased by Aversi Pharma, GM Pharmaceuticals, Wissol Petroleum Georgia, McDonald’s, Cellfie Mobile, Gorgia and Wimm Bill Dan Georgia. 

PosTV collected more than GEL 500,000 in advertising revenues from Cavea, Caucasus Auto Service, Palavani and Stereo+. Advertising worth between GEL 100,000 and GEL 500,000 was purchased by Gemrieli, Malco, Archi Promotion, Tiflis Pub, Georgian Dairy Products and DS Group. 

TV Formula collected more than GEL 500,000 in advertising revenues from Coca-Cola Bottlers Georgia and PSP Pharma. Advertising worth between GEL 100,000 and GEL 500,000 was purchased by C Corporation 22, Tegeta Motors, TBC Bank, Ortachala Gate, Aversi Pharma and Eristavi National Centre of Surgery. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Cavea and Chinese Medicine Centre. 

TV Formula collected more than GEL 500,000 in advertising revenues from PSP Pharma. Advertising worth between GEL 100,000 and GEL 500,000 was purchased by Coca-Cola Bottlers Georgia, Gulf, Cavea, TBC Bank, Sopharma, Nova, Impexpharm, Berlin-Chemie Georgia Office and Tbilisi Central.

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