Top 10 Highest-Paying TV Advertisers in Q2 2024
In the second quarter of 2024, TV broadcasters collected a total of GEL 17.9 million in commercial advertising revenues. The information supplied by broadcasters to the Communications Commission under the Law on Broadcasting shows that the following companies spent the most money procuring advertising on Teleimedi, Rustavi 2, Mtavari Arkhi, PosTV, Formula, TV Pirveli and GDS TV in Q2 2024:
Teleimedi had 161 advertising clients in the second quarter of 2024. The broadcaster collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: Henkel Central Asia Caucasus LLP, PSP Pharma, Coca-Cola Bottlers Georgia, Diplomat Georgia, IDS Borjomi Tbilisi, Berlin-Chemie Georgia, Ministry of Defence of Georgia, Aversi Pharma, Central Election Commission of Georgia, and Global Beer Georgia.
Rustavi 2 (Media Holding) had 156 advertising clients in Q2 2024. The broadcaster collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: PSP Pharma, Coca-Cola Bottlers Georgia, Aversi Pharma and Wimm Bill Dan Georgia. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Ortachala Gate LLC, GM Pharmaceuticals, Martin Pamach, FICOSOTA, and Lactalis Georgia.
Mtavari Arkhi had 68 advertising clients in Q2 2024. The broadcaster collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: PSP Pharma, Coca-Cola Bottlers Georgia, Aversi Pharma, and the Embassy of the United States in Georgia. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Berlin Chemie Georgia, Menarini Distribution Georgia and GM Pharmaceuticals. Advertising worth between GEL 7,000 and GEL 50,000 was purchased by Henkel Central Asia Caucasus LLP, Wimm Bill Dan Georgia and University of Georgia.
PosTV had 45 advertising clients in Q2 2024. The broadcaster collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: GeoCap, Distribution Company, Natural Gas, Stereo+ and Respublika. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Georgian Dairy Products, Tiflis Pub and Palavani. Advertising worth between GEL 7,000 and GEL 50,000 was purchased by Nestle Georgia and Archi Promotion.
TV Formula had 48 advertising clients in Q2 2024. The broadcaster collected between GEL 100,000 and GEL 500,000 in advertising revenues from Content Management Company LLC and Coca-Cola Bottlers Georgia. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by PSP Pharma, Petra Sea Resorts and Civil Society Institute. Advertising worth between GEL 7,000 and GEL 50,000 was purchased by Tegeta Motors, Chinese Medicine Centre, the Embassy of the United States in Georgia, Ortachala Gate LLC, and Mamuka Khazaradze.
TV Pirveli had 55 advertising clients in Q2 2024. The broadcaster collected between GEL 100,000 and GEL 500,000 in advertising revenues from PSP Pharma and Coca-Cola Bottlers Georgia. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Sun Petroleum Georgia, while Pirveli Winery, Chinese Medicine Centre, Dreamland Oasis, Berlin-Chemie Georgia, Nova, Diplomat Georgia and T&K Restaurants purchased adverts worth between GEL 7,000 and GEL 50,000.
GDS TV had 42 advertising clients in Q2 2024. The broadcaster collected between GEL 50,000 and GEL 100,000 in advertising revenues from Coca-Cola Bottlers Georgia and Henkel Central Asia Caucasus LLP. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by IDS Borjomi Tbilisi, FICOSOTA, Ministry of Defence of Georgia, Iberia Refreshments, Diplomat Georgia, Lactalis Georgia, Egis Pharmaceuticals PLC, and Berlin-Chemie Georgia.