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February 28, 2025 15:40

Top 10 Highest-Paying TV Advertisers in Q4 2024

In the fourth quarter of 2024, TV broadcasters collected a total of GEL 21.4 million in commercial advertising revenues. The information supplied by broadcasters to the Communications Commission under the Law on Broadcasting shows that the following companies spent the most money procuring advertising on Teleimedi, Rustavi 2, Mtavari Arkhi, PosTV, Formula and TV Pirveli in Q4 2024:

Teleimedi collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: Henkel Central Asia Caucasus LLP, PSP Pharma, Coca-Cola Bottlers Georgia, Aversi Pharma, Central Election Commission of Georgia, Avenue by Orbi, Wimm Bill Dan Georgia, GeoStat, Lactalis Georgia, and Yandex Taxi B.V.

Rustavi 2 (Media Holding) collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: PSP Pharma, Coca-Cola Bottlers Georgia, Aversi Pharma, Avenue by Orbi, Wimm Bill Dan Georgia, Lactalis Georgia, and Colgate Palmolive. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by T&K Restaurants, Henkel Central Asia Caucasus, and the Central Election Commission of Georgia.

Mtavari Arkhi collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: PSP Pharma, Coca-Cola Bottlers Georgia, Orbi Group Tbilisi, and MagtiCom. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Aversi Pharma, Diplomat Georgia, Wissol Petroleum Georgia, T&K Restaurants, Lactalis Georgia, and GM Pharmaceuticals.

PosTV collected between GEL 100,000 and GEL 500,000 in advertising revenues from the following companies: GeoCap, Tiflis Pub, Bumba, Palavani Wine, Natural Gas, Stereo+ and Nestle Georgia. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Georgian Dairy Products and Solution Group.

TV Pirveli collected between GEL 100,000 and GEL 500,000 in advertising revenues from PSP Pharma and Coca-Cola Bottlers Georgia. Advertising worth between GEL 50,000 and GEL 100,000 was purchased by Sun Petroleum Georgia, Wissol Petroleum Georgia, and Orbi Group Tbilisi. Adverts worth between GEL 7,000 and GEL 50,000 were purchased by Pirveli Winery, Chinese Medicine Centre, Diplomat Georgia, MagtiCom, and Tegeta Motors.

TV Formula between GEL 100,000 and GEL 500,000 in advertising revenues from Content Management Company LLC, PSP Pharma, and Coca-Cola Bottlers Georgia. Advertising worth between GEL 7,000 and GEL 50,000 was purchased by Tegeta Motors, Chinese Medicine Centre, MagtiCom, Orbi Group Tbilisi, Aversi Pharma, Wissol Petroleum Georgia, and Sante GMT Products.

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